Prida BeAhava · At-home euthanasia for dogs and cats

A peaceful goodbye, at home

Tel Aviv and central Israel, from Haifa and the Krayot to Be’er Sheva, including Jerusalem and Beit Shemesh

No travel supplement in central Israel, the Sharon and the Shfela. Other areas: +₪400, by advance arrangement and subject to availability.

Dr Eliott Reich

Dr Eliott Reich

I’m here to listen, and I’ll reply personally.

You don’t need to know what to do before reaching out. You can talk to me even if you feel uncertain, guilty, or find it difficult to explain. I’m here to listen and help you understand the options, without judgment or pressure to decide.

You don’t need to find the perfect words. A few words are enough to start.

Phone and WhatsApp: Sunday–Thursday, 09:00–20:00, and Friday 09:00–13:00. Home visit: ₪1,800 including VAT. Aftercare and applicable supplements are confirmed before booking. By appointment, subject to availability. Not an emergency service.

A senior dog resting on a sofa, gently stroked at home

What happens after you reach out?

I’ll listen to what you and your dog or cat are going through, and we can consider the next step. You don’t need to make a decision or book a visit to get in touch.

An initial enquiry is not a medical assessment. Video quality-of-life consultations and home assessments are paid services. I’ll explain the options and price before you book.

How it works

1

A personal conversation

Call or write on WhatsApp. We will discuss the situation, answer your questions and arrange a suitable time, without pressure.

2

A calm home visit

The family has as much time as it needs, without rushing. Your companion stays in the place where they feel safest.

3

Deep anaesthesia first

Deep anaesthesia with full loss of consciousness precedes euthanasia. The route to anaesthesia is adapted to the patient’s medical situation.

4

Help with what follows

Choose collection with communal burial, private burial or individual cremation. I coordinate your package and take payment; our partner handles collection and aftercare.

Not sure whether it is time?

Look at quality of life rather than a single difficult day. Loss of enjoyment, uncontrolled pain, breathing difficulty and more bad days than good all deserve a veterinary conversation.

Read the quality-of-life guide
  • No longer enjoying food, walks, play or affection
  • More bad days than good
  • Pain, breathlessness or difficulty standing
  • Withdrawal or loss of interest

Three options, one clear price

Every package includes the same personal veterinary care, deep anaesthesia before euthanasia and time to say goodbye. Choose the aftercare that feels right for you.

VAT included · Central Israel, the Sharon and the Shfela

Farewell at home

₪1,800

A complete home farewell visit, with aftercare arranged by your family.

  • Veterinary visit and euthanasia at home
  • Deep anaesthesia and personal support
  • Collection and burial are not included
Arrange a visit or ask a question

Collection and communal burial included

Farewell with complete support

₪2,600

I also arrange collection and communal burial, so you can focus on saying goodbye.

  • Everything in Farewell at home
  • Collection from home and communal burial
  • One contact and payment through me
Arrange a visit or ask a question

Farewell and remembrance

₪4,800

Choose private burial in an individual gravesite or individual cremation with an urn and returned ashes.

  • Complete home farewell visit and collection
  • One option: private burial in an individual gravesite
  • Or: individual cremation, urn and return of ashes, usually within 3 days
Arrange a visit or ask a question

For packages with collection, I coordinate the arrangements and take payment. A trusted external provider carries out collection, burial and cremation at an agreed time. Choose private burial or individual cremation within the ₪4,800 package; we confirm your preference beforehand.

Supplements only when needed

Travel beyond Central Israel, the Sharon and the Shfela+₪400
Including the Haifa and the Krayot, Jerusalem, Beit Shemesh, Tiberias and Be’er Sheva areas, subject to availability and advance confirmation of your town. No travel supplement within Central Israel, the Sharon and the Shfela.
Outside regular hours, weekends and holidays+₪400
For visits outside Sunday–Thursday, 09:00–18:00. Charged only once even when a visit is both at night and on a holiday, subject to availability.
Special preparation for severe aggression+₪900
Only when a dog cannot be approached and treated safely without advance medication preparation and a special safety plan, following assessment. Fear, barking or growling do not automatically incur this charge. Routine anaesthesia is included in every package.

Each supplement applies once per visit. Different supplements can combine. All prices include VAT, and the final total is confirmed before booking.

For example: complete support in Haifa is ₪3,000; the same package in Haifa on a holiday is ₪3,400.

There is no surcharge for animal weight. Any distance supplement or special collection arrangements for the address are checked and agreed with you beforehand. No extra charge without advance agreement.

Read about care for highly aggressive dogs
Still unsure? Start with a consultation

Quality-of-life video consultation, about 20 minutes

₪350

If I perform euthanasia within 14 days, ₪175 is refunded or credited towards the visit.

Quality-of-life assessment at home

₪750

An examination in familiar surroundings, with advice on next steps.

Pay in advance or on the day by Bit, credit card or cash, with an invoice. Cancellation or rescheduling is free up to 48 hours before the visit. Terms of service

Google

Words from families, from Google reviews

Reviews from my Google profile, with links to the originals.

Public profile photo of שולי בצלאל

“understanding, without judgment”

Review excerpt translated from Hebrew

What they shared

Shuli describes sensitive support through a difficult process, with room for doubts, questions and sharing feelings.

Read the original on Google

Automatic rotation is off according to your motion preference. You can use the buttons to browse the reviews.

Availability

DayPhone and WhatsApp
Sunday09:00–20:00
Monday09:00–20:00
Tuesday09:00–20:00
Wednesday09:00–20:00
Thursday09:00–20:00
Friday09:00–13:00

Phone and WhatsApp are answered Sunday–Thursday, 09:00–20:00, and Friday 09:00–13:00. Visits are scheduled as needed, including beyond those hours. Visits outside regular hours (Sunday–Thursday, 09:00–18:00), on weekends or holidays carry a single ₪400 surcharge per visit, including VAT, subject to availability and advance confirmation.

This is not an emergency service. In acute distress, contact an emergency veterinary clinic immediately.

Service area

Tel Aviv and central Israel, from Haifa and the Krayot to Be’er Sheva, including Jerusalem and Beit Shemesh

No travel supplement in central Israel, the Sharon and the Shfela. Other areas: +₪400, by advance arrangement and subject to availability.

Travel within central Israel, the Sharon and the Shfela is included. Extended travel, including the Haifa and the Krayot, Jerusalem, Beit Shemesh, Tiberias and Be’er Sheva areas, is +₪400 per visit, subject to availability and address confirmation before booking.

View service-area details

About Dr Eliott Reich

Dr Eliott Reich, veterinarian

Dr Eliott Reich

Licensed veterinarian · Qualified in Germany and Israel · Co-founder and former chief veterinarian of Teddy Vets

Licensed veterinarian

I studied and qualified as a veterinarian in Germany and am licensed to practise in Israel. I continue to undertake professional education in Israel and internationally.

My work has included community and larger veterinary clinics, emergency centres, SPCA Tel Aviv and SOS Pets. As co-founder and former chief veterinarian of Teddy Vets, I helped shape its clinical approach and mentored many veterinarians.

I created Prida BeAhava because a final goodbye can be quieter and more personal: at home, without a waiting room and without watching the clock. Care and difficult end-of-life conversations are available in Hebrew, English, French and German.

Why have I chosen to focus on euthanasia and end-of-life care?

Even when recovery is no longer possible, there is still so much we can do for an animal and the family who loves them. For me, preventing suffering and helping families say goodbye calmly and with dignity are deeply meaningful parts of being a veterinarian.

I have chosen to dedicate my work to supporting families through their goodbyes, so that every pet and their family receive the time, attention and personal care they need. That includes listening to questions and doubts beforehand, explaining without pressure and, when the time comes, making a goodbye possible at home, in familiar surroundings and beside the people they love.

Frequently asked questions

What if I’m afraid it’s too early?

You can reach out without knowing whether it’s time. I’ll listen to your concerns and explain the options for further discussion and assessment. Contacting me is not a decision to proceed with euthanasia or a commitment to a visit.

What if I feel guilty or worry about being judged?

You don’t need to justify your feelings or find the right words. You can talk about uncertainty, exhaustion and things you find difficult. I’m here to listen without judgment and treat both you and your dog or cat with respect.

Can I contact you just to ask a question, without booking?

Yes. You can start with a short question or a few words on WhatsApp. If a clinical consultation is needed, I’ll explain what it includes and what it costs before you book. There is no need to commit to a farewell visit.

Will my pet feel pain?

The aim is to minimise pain and distress. Deep anaesthesia with full loss of consciousness precedes euthanasia. The route to anaesthesia is adapted to the patient’s medical situation.

What might I see or hear during and after the goodbye?

During sedation and after death, the eyes may remain open. There may be a deep breath or sigh, a brief tremor or muscle movement, and release of urine or stool. These can be physical responses or reflexes. The veterinarian assesses every response and treats it when needed. I will explain what may happen beforehand.

How long does the visit take?

As long as needed. There is time for questions and goodbye, and the visit is not run to a fixed duration.

Can a highly aggressive dog be helped at home?

The ₪900 supplement applies only to severe aggression preventing safe approach without advance medication and a special safety plan, after assessment. Fear, barking or growling alone do not trigger this supplement. Routine sedation is included in every package. Read the full details

Can children or other pets be present?

Sometimes, depending on the child, the other animal, the patient and safety. There is no single correct choice, and we can plan what fits your family before the visit.

What happens afterwards?

Prida BeAhava coordinates the burial or cremation package and takes payment, with one point of contact. Our partner performs transport and aftercare. Collection timing is agreed in advance. After individual cremation, ashes are usually returned within three days. Private burial in an individual gravesite is an alternative to cremation within the ₪4,800 package.

Do you provide emergency care?

No. The service is by advance appointment. Acute distress requires an emergency veterinary clinic.

I am here to help

One conversation, without obligation. You may call even if you have only begun to think about it.

Leave your details. I’ll get back to you personally.

No need to call or write a message now. Just your first name, phone number, and how you’d like me to contact you.

How would you like me to contact you?

No obligation. I’ll reply during contact hours: Sun–Thu, 09:00–20:00, and Friday 09:00–13:00. This is not an emergency service.